Dominant motives for creative activity in modern Russian culture (on the example of creative personalities of the city of Vladivostok)

• Konopleva N.A.

  Vladivostok State University of Economics and Service
  Vladivostok. Russia

The given article presents the results of creative motivation analyses in the context of modern Russian culture conducted on the example of the personalities engaged in various creative activities in Vladivostok city.

It has been highlighted that an actor of creative activity uses a special «tool» for influencing other people’s perception, dispositions, value orientations, feelings, thoughts as well as their behavior and worldview by means of promoting his own ideas about the world, traditions, customs and culture of the specific historical period through the created imaginary objects and images.

The conducted theoretical analyses demonstrated that a motivation of achievement, competitive motivation of social approval block up self-actualization of a creative person and complicate expression of the creative abilities. The motivation of prestige might foster efficiency of the activity but also might be a serious obstacle for creativity, new solutions of the problems.

Meanwhile, creativity is stimulated by the cognitive and intellectual occupations, as well as creative dispositions of a person. Regarding all this, research of the motivation component of creativity has a special significance and scientific relevance.

The basic scientific approaches to such notions as creativity, motive and motivation have been analyzed in the article. Also, it presents the results of surveys conducted among the personalities engaged in the spheres of fine arts, choreography, acting and other types of creative activity. The motives that turned out to be their dominant reasons for creativity have been defined in the article.

It is stated that in modern Russian culture (on the example of creative personalities of Vladivostok city) the dominant motives for creativity are the following: a desire to get satisfaction from creative occupation in general, to get spiritual satisfaction from the results of personal efforts, to demonstrate creative abilities, to have an opportunity of socializing with people having similar abilities, a desire of self-expression.

Thus, the conducted pilot empiric research has demonstrated that for one third of the examined creative persons in modern Russian culture the most relevant motives are the ones of career growth and social recognition. Meanwhile, 13% of the respondents noted that the most important for them is occupational prestige. It signifies that in modern culture there is a tendency of increasing the motives of achievement which requires further scientific analyses and research.

Keywords: artwork, motive, motivation, creative personality, creativity, creative activity.